Google released a new “Google For Jobs” initiative recently that enables you to add job posting structured data to your job posting web pages. By adding this markup, your job listing will then show up in the Google Search results pages when users are searching for jobs. Your job listing shows prominently at the top of the search results page – above the regular search results. That means you are showing on page 1 of Google, above the #1 position. If you understand search engine optimization at all, you know page 1, number one is the “coveted place to be”.
When a user searches for jobs, the Google jobs content block automatically shows at the top of the page.
For example, if you were looking for a web developer in Virginia Beach job, you will see something like this at the top of the search results. This is showing before all of the big job site listings like Indeed, CareerBuilder, ZipRecruiter….
For small companies, this is a great opportunity to be able to get organic Google search engine result exposure over the “big guys” that monopolize the first pages of Google. A user searching for a targeted job in a specific area will see your job up front and center.
There is no cost to add your listings in “Google For Jobs”, just some technical knowledge to add valid structured mark up data to your web page.
I just added this Google For Jobs data to a small company website job listings web pages. I am interested to see how much activity they get from it.