Web Browser Not Secure Warnings
Simply put, Not Secure warnings when a user/customer visits to your website is bad for business. It can be frustrating, the “rules” on Internet change so often its hard to keep up. Being a website owner, you have responsibility to your users to make sure any data they enter is protected.
For the past few years, Google has been suggesting that all websites to move over to HTTPS so all web pages are delivered over a secure connection. If you migrate your website over to HTTPS by purchasing and installing a secure certificate, Google will reward you by giving you a small ranking boost in the search engine results pages (SERPS).
Early this year, Google Chrome 58 browser has started displaying a Not Secure warning in the browser address bar if you have a form on your website that collects private information like a password or credit card number.
What is HTTPS?
When you load your website starting with http vs https any data that is submitted travels over the Internet as viewable text. Loading a page https vs http, when data is submitted through a form, text is encrypted (scrambled, encoded…) and impossible to decode and read.
Keeping Data Safe
I would assume most people don’t think about what happens when you submit a button on a website. If you are a website owner though, you have an ethical responsibility to protect your users data.
Maybe your website is not selling products or having users login to access protected information. Google has made another recent announcement that starting in October 2017 , using Google Chrome 62 any website form, regardless if it is submitting passwords or credit cards will display a Not Secure warning in the browser address bar.
Google’s goal is to eventually push all websites to load over HTTPS. So you can ignore it for now, or you can be proactive and take care of it before its a problem.
How to make your website load over HTTPS?
In order for your website to load securely, you need to acquire, install and configure a SSL certificate on your web server. Pricing for a secure certificate ranges from free to hundreds of dollars a year. There different types of secure certificates you can buy depending on your needs.
Your web host can install a secure certificate for you for free or a small fee. Once its installed you can then update your website so it loads over HTTPS. Adding code to force a redirect to https:// if a user types in http:// and updating links throughout your site need to be done. All code references on the page need to be using https or you will still get a Not Secure warning. It will take some time to review and debug all web pages to make sure they are loading over HTTPS. If you are not comfortable with working directly in your website source code, hiring a web developer to properly migrate your website to HTTPS may be a good investment for you.
So while you may not be getting Not Secure warnings on your website today, be expecting it to happen in the near future.