SEO, or search engine optimization is the process of optimizing your website code and content to make it faster and “better” for users. By optimizing your websites, search engines like Google can better understand what your website is about. This in turn, makes your website rank higher in the search engine result pages (SERPS). The higher you rank, the more likely users will find you and click through to your website.
You can do this by making your code more efficient, providing useful and quality content, and building links from other sites to yours.
By doing these things, over time, you site will rank higher in the search engine results pages for the keywords a user enters.
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